"Not only have FLYCAST MEDIA really increased the amount of traffic coming to our website but they have significantly changed our conversion rate as well."
We restructed failing PPC campaigns and turned them into winning performers with boosted quality scores, highly optimised landing pages and lower costs per click.
About Accredited Construction
Accredited construction generally had a pretty healthy Google Ads campaign but a few small things were eroding it’s efficiency. A lot of small issues together will add up and affect the overall quality score of your Google account. They were definitely paying far too much for each lead produced.
Accredited construction suffered from a high over dependence on ‘branded’ keywords and poorly performing highly competitive general’ keywords. This was driven by a lack of detail in the campaign setup with poor performing keywords/adgroups affecting overall campaign performance and losing the client money.
Implementation of very granulated campaigns, keywords and match types with a heavy bias on search volume and relevancy improved overall quality scores. Ad performance was boosted and better conversions were achieved with specific landing pages for each campaign. This resulted in client revenue rising by 290% and cost per lead was halved.”