We Did:

We restructed failing PPC campaigns and turned them into winning performers with boosted quality scores, highly optimised landing pages and lower costs per click.

About Accredited Construction

Accredited construction generally had a pretty healthy Google Ads campaign but a few small things were eroding it’s efficiency. A lot of small issues together will add up and affect the overall quality score of your Google account. They were definitely paying far too much for each lead produced.


Accredited construction suffered from a high over dependence on ‘branded’ keywords and poorly performing highly competitive general’ keywords. This was driven by a lack of detail in the campaign setup with poor performing keywords/adgroups affecting overall campaign performance and losing the client money.


Implementation of very granulated campaigns, keywords and match types with a heavy bias on search volume and relevancy improved overall quality scores. Ad performance was boosted and better conversions were achieved with specific landing pages for each campaign. This resulted in client revenue rising by 290% and cost per lead was halved.”

Ready to win bigger, better traffic with advanced PPC campaigns?

Take a closer look at our case studies or see what our clients have to say about us here.


Our Google Ads overhaul gave Evergreen Landscapes a 38% increase in conversions and telephone calls