"Not only have FLYCAST MEDIA really increased the amount of traffic coming to our website but they have significantly changed our conversion rate as well."
We Did:
We used video testimonials and examples of the client’s work to boost SEO, build reputation and convert more customers.
About Accredited Construction
Accredited construction generally had a pretty healthy adwords campaign but a few small things were eroding it’s efficiency. A lot of small issues together will add up and affect the overall quality score of your Google account. They were definitely paying far too much for each lead produced.
Challenges
Accredited construction suffered from a high over dependence on ‘branded’ keywords and poorly performing highly competitive general’ keywords. This was driven by a lack of detail in the campaign setup with poor performing keywords/adgroups affecting overall campaign performance and losing the client money.
Solutions
Implementation of very granulated campaigns, keywords and match types with a heavy bias on search volume and relevancy improved overall quality scores. Ad performance was boosted and better conversions were achieved with specific landing pages for each campaign. This resulted in client revenue rising by 290% and cost per lead was halved.”
