We completely overhauled EcoWater’s Google ads account and added comprehensive conversion rate optimisation using multiple message specific landing pages.
EcoWater Systems is a member of The Marmon Group and a subsidiary of the Berkshire Hathaway Company. As the world’s largest manufacturer of automatic domestic water softeners, EcoWater Systems gives you the highest quality and safest products. Manufactured in the USA, EcoWater is sold all over the world with offices in USA, Canada, Europe, China and of course the UK.
EcoWater was suffering from a number of key issues including paying too much for every click, extremely low conversion rates and inferior impression share.
We conducted an in-depth audit of account performance, completely rebuilt all campaigns implementing best practice across Google ad site links, much smaller and granular ad groups most importantly designed and developed high-performance landing pages for every campaign. This focus on overall conversion rate optimisation significantly improved lead levels, conversions and overall sales.