We Did:

We completely overhauled EcoWater’s Google ads account and added comprehensive conversion rate optimisation using multiple message specific landing pages.

About Ecowater

EcoWater Systems is a member of The Marmon Group and a subsidiary of the Berkshire Hathaway Company. As the world’s largest manufacturer of automatic domestic water softeners, EcoWater Systems gives you the highest quality and safest products. Manufactured in the USA, EcoWater is sold all over the world with offices in USA, Canada, Europe, China and of course the UK.


The Problem

EcoWater was suffering from a number of key issues including paying too much for every click, extremely low conversion rates and inferior impression share.

The Solution

We conducted an in-depth audit of account performance, completely rebuilt all campaigns implementing best practice across Google ad site links, much smaller and granular ad groups most importantly designed and developed high-performance landing pages for every campaign. This focus on overall conversion rate optimisation significantly improved lead levels, conversions and overall sales.



Shane and the team at Flycast have been working with us on our Google AdWords / PPC campaign since January 2017. When they took over they inherited a number of issues including very low conversion rates, high cost per click and a very flat impression share. Flycast comprehensively analysed our past performance data, and took the time to listen to our concerns and requirements. Having completely rebuilt all our campaigns they implemented multiple, well designed landing pages which significantly increased our overall conversion rate. We now get a steady influx of high quality sales leads and we spend a lot less money to do it, and in turn we are also experiencing a very pronounced uplift in sales. They constantly look for ways to improve our results and are always readily available to answer any queries. I would thoroughly recommend their services to anybody looking to increase or build their business using digital marketing.

Nick Bampton

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