What we did
We gave Evergreen Landscape’s PPC a complete revamp. Every ad was rewritten, site links were implemented boosting their quality score and dramatically lowering cost per click.
EVERGREEN LANDSCAPES – PPC CASE STUDY
A family-owned garden design and maintenance company, Evergreen landscapes have been a prominent local company in Potters Bar and Herts for many years. The main challenge was the fact that over time Google Adwords had become much more challenging for them to manage themselves and we were asked to take up the slack.
Although they had managed well themselves for years their account lacked the expert touch. We implemented conversion tracking, optimised all the ad copy and focused heavily on keyword selection and match types. We also added Google’s extension features such as site links, location extensions and call extensions.
Our PPC campaign management team drove a significant increase in CTR, position and conversion without any extra spend. Every single advert was rewritten and site links properly added across the whole account. We immediately saw a 54% reduction in Avg Cost Per Click.We have achieved a 348% improvement in Click Through Rate.