Image ‘alt tags’ have always had some SEO value so it’s surprising to see how many people don’t bother to use them. Obviously images play a key role in enhancing the look of most sites and it doesn’t take much effort to add ‘alt text’ as we demonstrate in the step by step video below.
First you will want to have done a little work in finding the right keywords to add to your ‘alt text’ – (see our beginners guide to keyword research). It’s also important to not use the same keyword in too many places. If you have lots of images on a webpage an easy way to get around this is to add slight variations of the same keyword term.
Once you have added in the ‘alt text’ to each image, your search engine optimisation score will increase and you will have a much better chance of your pages ranking higher in the search engines.
If that’s given you an appetite for better website optimisation, you can get our free local SEO report here. or you can call us for a no obligation marketing consultation anytime.