We reduced Sterling's cost per conversion and increased their total conversion rate with a PPC overhaul.
Sterling softeners run a highly efficient water softener business based in Amersham Bucks. They have 24 years experience in the water softening industry and more than 7,000 satisfied customers in the local area, achieved by providing independent and impartial expert advice.
Conversions from Sterling Softeners Google campaigns increased at a very early stage and overall sales leads from their PPC ads went up by 30% from a smaller spend. They are now receiving much more targeted customers from a better overall geography place.
“Cost per conversion was significantly down and conversion rate rose, which was a great start. We have now increased budget and we are very pleased with the results. We also added campaigns for maintenance and repairs which have proved very successful. We went from below 20 quality leads a month to 30+ which really made a difference to our business."