INTERNATIONALLY CONNECTED
How we built Waterjel a Multilingual WordPress Site to Connect Cancer Relief Products to a Global Audience
WATERJEL – WEB DESIGN CASE STUDY
Background
Waterjel Technologies are world experts in the treatment of thermal burns. They manufacture a leading edge two-step treatment that cools, soothes, relieves pain, hydrates and reduces inflammation during radiotherapy. As an international product, it is prescribed by doctors all over the world and is available on the NHS in the UK.
The problem
However, the challenge for Waterjel was reaching different countries and different languages. To meet this need, a multilingual website was required to showcase their products in four of the most widely spoken languages in the world, as well as sell in three different currencies. Additionally, it needed to integrate with existing client stock control in multiple markets to ensure the quickest delivery possible wherever the customer was located.
The result
To address these challenges, we implemented a WordPress multilingual, multicurrency platform to build a B2B website for Waterjel. The result is a clean, responsive, mobile-friendly site that bridges borders and currencies, significantly boosting sales and reaching more people and more countries. With our help, Waterjel can now reach a larger international audience, spreading their message and highly effective product to those who need it most.
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