WHY WE LOVE GOOD CONTENT WITH THE RIGHT SEO KEYWORDS (AND YOU SHOULD, TOO!)
Small Business SEO
Why Keywords Are Actually Key
Keyword analysis is crucial for search engine optimisation, but keywords were largely ignored during the first installments of websites. In fact, for a long time the term didn’t even exist as part of a web page. Before the great boom of search engines, any information was difficult to find online, and most web pages were simply large bundles of text that you would spend hours going through in a somewhat unorganised way.
However, keywords are now one of the most important parts of a web page, and webmasters are doing a lot of research on keywords in order to make sure that they are relevant and easy to stumble on.
They are so important that they have now become one of the first determining factors when websites show up as results in search engines. People search for things by writing a short phrase or sentence which is a detailed representation of what they are looking for. The closer their search terms are to the ones in your content, the higher the chances are that they will be directed to your website as opposed to somebody else’s.
SEO Strategy
Although SEO can be hit and miss, it’s important to do keyword analysis through keyword research to find seo keywords that can be strategically placed in the content. They need to be used in moderation in the main content of a web page, as well as the anchor text and meta data.
Anchor text usually refers to the description of images or dynamic content on your web pages. The more relevant these keywords are to the content, the easier they will be to find through search engines.
Meta data refers to the text that shows up below your post in search engine results. It is usually no more than 156 characters, and should be used to include both a short description of that particular content, as well as a small number of the most relevant words.
Good Content
Although webmasters are trying to make the search engine attracted to their website, the bottom line is that it will first be read by real people, and then by search engines. There is no point in trying to overwhelm your pages with keywords if they end up looking like spam and make visitors click the ‘back’ button. It is impossible to grab the attention of visitors or their trust if what you are presenting as part of your business looks fake and forced.
Regardless of what may bring search engines towards you, the most important thing is to make sure that your content is written wholeheartedly and that you truly enjoy the things that you are presenting online.
The Internet is entirely composed of words and symbols. Images, despite looking different at first, are also seen as symbols and anchor descriptions by search engines.
So how do you know which keywords are the best ones for your content and image description? There are two ways to reach an answer for this. The first is to think of them yourself.
Power Of Google
To look at what the most relevant words for each web page and product might be, and to use those in the description and content. Another way is to get more detail about the most frequently typed phrases related to your content with keyword analysis.
Google, as the world’s most used search engine, offers a keyword tool that allows you to type in what you think would be a relevant phrase for your web page, and then see how frequently it is searched for and if there are any other variations of it.
This is a great way to see how your content will measure compared to others, and whether or not there is a lot of competition that you must stand unique to. Although they are not the most important elements of a website, keywords used from your initial keyword analysis will help others reach you and read what they were looking for without feeling pushed to do so.
Shane McEvoy is a seasoned SEO and inbound marketing expert with nearly 30 years of experience in advertising. He established Flycast Media, a specialist B2B digital agency, and is a published author of two well-received guides while contributing to several industry publications - read his complete profile here.
