We Did:

We invested time and research into pinpointing highly specialised keywords, niche search engine submission and question engine targeting while boosting the on site SEO and link profile.


Serverspace: Background


ServerSpace are a high quality, independent hosting and cloud services provider, working to offer a superior service which beats those offered by recognisable, global brands hands down. With 5 data centres based in London and Slough, the company provide exceptional, supportive hosting and connectivity which stands out from the mass marketed, low quality solutions on offer from huge multi-nationals.

The Problem

While ServerSpace’s services speak for themselves, their marketing firepower is a fraction of that available to their huge competitors. The challenge was to give ServerSpace a louder voice and a stronger presence online, reducing their cost-per-lead to enable them to reach more B2Bs with their powerful offering. With a strong, well-designed site we had a great foundation to work from to boost SEO.

The Solution

Directly competing with the big players online was out of the question, so we invested time and research into pinpointing highly specialised keywords. By targeting niche terms and boosting on site SEO with link building, niche search engine submission and question engine targeting we reduced costs per lead by 80%, cut ServerSpace’s marketing spend by 55% and won their biggest ever customer.


Before we engaged Shane and Flycast media we were no-where on Google, since they have come on board we are on the first page for nearly all the keywords we were chasing.

I can safely say they have brought in some serious business this year and in fact also one of our biggest customers to date.

I cannot recommend them highly enough and I am sure our relationship will be a long and fruitful one.

Tim Pat Dufficy

Founder ServerSpace

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