Google Ads case study

We overhauled Sterling’s PPC account by conducting a full audit concentrating on keywords that provided much better results, then wrote new highly engaging ads and made specialist landing pages that significantly increased conversions.


Sterling softeners run a highly efficient water softener business based in Amersham Bucks

They have 24 years experience in the water softening industry and more than 7,000 satisfied customers in the local area, achieved by providing independent and impartial expert advice.


Conversions from Sterling Softeners Google campaigns increased at a very early stage and overall sales leads from their PPC ads went up by 30% from a smaller spend. They are now receiving much more targeted customers from a better overall geography.


“At a very early stage of the project we noticed that cost per conversion was significantly down and conversion rate was rising, which was a great start.

Since then we have increased budget and we are very pleased with the results. We also added campaigns for maintenance and repairs which have proved very successful. We went from below 20 quality leads a month to 30+ which really made a difference to our business.”

Simon Howton

Managing Director

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We helped Indigo Flooring increase organic traffic by 200% by undertaking in-depth local keyword research and intelligently optimising their site