The Flycast mini-guide to understanding web design and what it takes to make a great looking website that attracts
lots of visitors to your business

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Creating A Website

Web design is absolutely essential for any new website. It’s the first thing that your visitors will see, and despite how good and helpful your content may be, the visual aspect of your website will also leave a very important first impression. Whichever decision you make, it should be based on what will relate most to your customers, and your budget.

Web Development Services

Hiring professional web development services is indeed a bit of a tiresome job and it does take a lot of time to complete, but then again so does doing it on your own. The first thing that you need to be certain of is how much experience you have on a personal level. This all comes down to skill, and how familiar you are with all the coding that will need to be done in order to create a website.

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1) Can You Code?

By far the most important thing needed for web design is HTML coding. Without it, it’s impossible to create the base of any web page. HTML is combined of a set of codes which can all be placed using notepad and a standard keyboard.

Although the number of codes is limited, their possible combinations are almost infinite, as long as they make sense to the server. There are also online programs that can do web design for you. However, you won’t be able to create just any layout you like as these usually come with preset designs.

2) The World Is Full Of Colour

Good web design requires you to have an understanding of colour and how colours can be combined together to create a lovely web page. An eye for design cannot really be taught, but you should have basic knowledge of which colours work online and which don’t. Not every visitor is using the same browser or the same operating system, so colours will certainly come out differently.

3) CSS

Many websites use CSS for the visual tweaks that make up the layout and colours of the page, so having an understanding of this coding language is also essential. If you plan on having banners or any type of advertisement, your web design skills need to be good enough to make the web pages look great so they don’t put off the reader.

These are just a couple of the most basic aspects of web design that you need to master, but there is a lot more to learn depending on how complex the website needs to be.

4) DIY Or Professional?

If you feel that you don’t have enough time to complete the entire web design on your own, then you’ll need to look for web development services and hire a professional developer. This is not as easy as it sounds. Everyone wants a professional web designer with a lot of previous experience. However, professionals also cost a lot more money than less experienced designers.

Think of it this way, would you service your own car? If you have the skills you probably would, and possibly given the manual and enough time an amateur could as well… but really would this be an efficient use of time. That’s why we all bring our vehicles to a professional – because it’s quicker, safer and mistakes are never made (generally).

For an entire website design, a professional web design company may charge, depending on the complexity of the website, up to £3000 or more.

Someone with less experience may charge a lot less but you have to be very careful here as you don’t want to end up with a badly designed website.

If you decide to hire anyone for web development services, make sure that they know exactly what type of website you want and the web pages they need to make. You need to be very precise with everything including colours, fonts, banners, and the overall layout of your web pages.

You also need to tell the designer if there are going to be a lot of photos or video files on your website, because those will require a very different layout. If you already have a company that has been in business for some time, you will know exactly what you want to get out of it. If your business is new however, it’s a good idea to make your website looks as neutral as possible so that it will be able to fit in with various different business plans.

Continuing on with this topic, here are 6 web design tips for businesses which can drastically improve conversion for your website.

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