FLYCAST BLOGS

Real-Time AI Adapts Campaigns Automatically At Scale

UK businesses squander billions annually on poorly targeted marketing campaigns, which is a staggering inefficiency that few businesses could knowingly sustain in other operational areas. The culprit isn't simply poor strategy but rather the limitations of traditional marketing automation tools that lack the intelligence to adapt to complex customer behaviours, competitive shifts, and market dynamics.

Redefining Results: AI’s Impact on Search

I started as an advertising account executive for Yellow Pages in 1989. It was a brilliant job – excellent money, solid corporate structure, clear mission, and advertisers genuinely received value for their investment. For years, we dominated local business discovery, and our thick directories were essential tools in every home and office.

Avoid the CRM Trap: Financial Features That Actually Matter

In the financial services industry, customer relationship management (CRM) systems have become indispensable tools for managing client interactions, streamlining operations, and driving growth. Using the right CRM, financial institutions can nurture relationships and secure new business opportunities.

Strategic Referrals Alone No Longer Drive Sustainable Growth

Financial services have traditionally relied on referrals, exclusive networks, and face-to-face meetings to grow their business. This approach worked well for decades but times have changed. Today's high-net-worth individuals and institutional investors now conduct substantial research online before reaching out to advisors.

Strategic Frameworks For AI-Ready Data Foundations

The statistics are sobering. By some estimates, more than 80 percent of AI projects fail — twice the rate of failure for information technology projects that do not involve AI. Yet here's the striking paradox: whilst enterprise AI spending soared to £10.2 billion in 2024, a six-fold increase from £1.7 billion in 2023, the fundamental issue preventing success isn't complex algorithms or computational power—it's data quality.

Cut Processing Time And Reduce Costs

UK businesses lose billion annually to inefficient internal processes due to countless hours spent on manual data entry, document processing, repetitive administrative tasks, and inefficient workflows that add little value while consuming substantial resources.

Free And Paid Social Advertising

There was a time when advertising your business was only done in print. Then free social media advertising came along initially adopted by big organisations. Smaller businesses soon followed suit and suddenly everyone wanted a go at social advertising.