… that make you more money
FACT 1: Internet Traffic- is now all about Mobile.
In case you haven’t realised it yet more and more people are now accessing the internet through a range of mobile devices and those numbers are growing all the time.
In fact, in 2015 global mobile data traffic was 21 x the size of the TOTAL INTERNET DATA USED in the year 2000 which is a MONSTER difference!
Want to really understand how they work? Just watch this video!
FACT 2: Google wants it, and you NEED it.
So what does this mean for you and your business?
Well, in short, with mobile internet access set to overtake desktop access in 2014, if you haven’t prepared for having a responsive website, you are guaranteed to lose search engine rankings and sales because of your visitors having a poorer overall user experience.
Google has publicly stated “we plan to roll out several ranking changes that address sites that are misconfigured for smartphone users.”
So Google are saying:
Website not ready for mobile (responsive websites) = drop in ranking position
If you rely heavily on search engine traffic this will have a detrimental effect on the amount of money you make.
Now with all the different types of mobile devices being used to access the internet, there’s no question that you’re going to need a responsive website design. A website that can adapt its layout to handle all the different screen sizes, operating systems, web browsers etc.
It’s not just Google you should be worried about though as a poor user experience leads to less conversions and sales, not to mention the negative effect it can have on your brand as a whole
FACT 3 Conversion, Conversion, Conversion
So what is the answer?
Until recently the trend was for small businesses to get separate mobile websites, often not even on the same server or domain. Previously this had “search engine optimisation” value, but did mean having to add new products and content to both sites every time. Also in some cases the added expense of having to promote two websites.
This is why responsive design websites have become the new solution for tackling many issues whereby aviewport element is used to give the browser instructions on how to control the page’s dimensions and scaling.. You can now build one responsive website which works across all platforms and is designed to give the best user experience while maximising conversions, sales and brand influence.
Overall, responsive design is a cost effective way to extend your target market reach and increase the number of loyal customers while having higher search engine rankings across several search engine platforms.