AFTT – Web Design case study

What We Did?

We produced a cleaner and sharper design, using more obvious ‘calls to action’ resulting in more traffic and better  conversions.


Background

AFTT is a highly-experienced forklift truck training company that provides a series of courses to help drivers become proficient in operating forklifts trucks. There’s an emphasis on safety and risk management with a holistic approach to training. They offer a suite of accredited courses from a team of qualified and experienced professionals. Many of their instructors have over 30 years’ experience, and AFTT has one of the highest pass rates in the United Kingdom. AFTT have been our clients since 2011 and we created their previous website.

The Problem

We realised that although the website we’d originally created for AFTT was good, it wasn’t really working anymore, it wasn’t responsive and had been built before the touch screen revolution. It was no longer user friendly, and not conducive to mobile or laptop use. Because of its lack of adaptability and responsiveness –  SEO optimisation was problematic. We felt the website needed to change so it could retain Google rankings, attract more traffic and convert more of it into sales.


The Solution

We produced a web design fully functional on all screen sizes. We implemented simpler navigation, making it easier for clients to engage with AFTT. The aim was to make it cleaner, sharper and clearer, using more obvious calls to action resulting in better conversions. And we succeeded, we measured a 27% increase in conversion from website visits. Our redesign ensured that AFTT could be found much quicker on search engines with visitors seeing a modern, and accessible company, that’s easy to reach and quick to respond.

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