Location Matters – Seven Top Tips Towards Local Marketing Success

Local Business Marketing There are some distinct advantages to being a local business, your potential to develop customer loyalty is second to none, you are in a unique position to network with neighbouring businesses and you have the opportunity to make a positive impact on your community. However, in business every silver lining has moments of being obscured by a… Read More >

The Main Advantages And Disadvantages To PPC For The B2B Market

PPC or Pay Per Click advertising works on a simple premise, that you pay a fee each time someone clicks on one of your ads. In other words, it is a way of buying visitors to your site to supplement visits that you earn organically through SEO. Set up properly, PPC for B2B can bring in great results but its… Read More >

The Ultimate Guide To Your Google My Business Page

Have you ever considered how many of your Google searches involve looking for local information? If the words, ‘near me’ fit into your search question then you can be sure that the Google algorithms will need your location information in order to select for you the pages with the best answers.   From high-end restaurant dining, to unavoidable drain clearing,… Read More >

Marketing or selling in 2019? We have 4 digital marketing trends you need to know about

We can all recall times when analyst predictions about business trends didn’t turn out quite as expected. Paper books are a great example, predicted to meet their demise following the introduction of the eBook; these old-fashioned volumes haven’t all been used to light the world’s bonfires after all. However, the race for digital prowess continues, those with digital savvy remain… Read More >

Stop wasting money and losing ROI with Google ads – With our simple guide to Auditing Your PPC

If you have never investigated the efficiency of your PPC campaign, you are missing out on an important opportunity to check its efficiency and, more importantly, correct any niggling overspend. Conducting a PPC audit is by far the best way to find areas for improvement, tweak campaigns and gain sought-after ROI. Measuring the success of PPC advertising can be complicated… Read More >

Get more out of your Google Ads With Our PPC Conversion Tracking Mini Guide

You almost certainly track your sales and it is fairly likely that you have a good understanding of your click through rate from PPC ads. Well done for that but you are still missing a vital and informative piece of the information jigsaw. If you haven’t put those two metrics together and understood which of your sales was a direct… Read More >

Strategy Matters – Top Tips For PPC B2B Lead Generation

Quality PPC B2B lead generation is the key to boosting sales and gaining higher conversion rates but if you don’t want to risk exaggerated acquisition costs and substandard results, you need to make sure you have an integrated approach that includes a rock solid B2B Google Ads strategy. There are definitely pay per click advantages and disadvantages out there but… Read More >

Flycast Media’s Fast Growing Presence On Clutch

With 26 years of experience under our belt, Flycast Media, a digital marketing agency based in the UK, knows how to get our clients heard. We turn up the volume by taking the long view, implementing the best practices, and exploring new approaches. Our clients’ testimonials and case studies barely scratch the surface, which is why we’ve partnered with Clutch… Read More >

How To Spot Domain Name Scams And Protect Your Business From Drive By Domain Squatting

Have you received this domain name ‘trademark agency’ email?   Recently I’ve received two separate emails from a company claiming to be a “Domain name trademark agency” … both informing me that my domain name had been “claimed”. A number of our clients have also received these and you can see the full screenshot of the email in question at the… Read More >

Ultimate Guide to the Best and Most Popular Small Business Apps

If you run your own small business, you will understand the benefit of using business apps. Whether for tracking expenses and receipts, apps for business productivity, or any of the many cool business apps available, there is business app to suit your needs. However, finding the best apps in the vast sea of business related apps takes time, and we… Read More >