WordPress Meta Data Optimisation WordPress is a tremendously popular content management system (CMS), and is also loved by the search engines. It’s already used by tens of millions of website owners and WordPress blog users. So it’s a great platform to build websites on. However one problem is the fact that it’s not that easy to use WordPress meta tags… Read More >

Concise Display Advertising Guide For Local Businesses

If you aren’t already considering display advertising as part of your marketing tool kit, now would be a great time to do so. Advertising on Google remains one of the most effective ways to drive already engaged audiences directly to your website. If you haven’t worked with Google display ads before, you probably have a few questions. The main one… Read More >

It’s Not Just About Google And Facebook – Ultimate Guide To The Best PPC Network Alternatives

Last time you thought about PPC advertising networks, the two that jumped to mind were probably Google and Facebook, but there are plenty of other options available. This is an expanding market and new platforms are popping up all the time to join those that are established but maybe not so well known. Expertly crafted PPC advertising gives you direct… Read More >

6 Super Effective Google Retargeting Tactics For Remarketing To Potential Customers

If you are concerned about your conversion rates and wondering how to reconnect with B2B website visitors who didn’t make a purchase, you are thinking in the right direction. B2B customers are notorious for taking their time before committing to a purchase. It may well take several visits to your site before a decision is made. Your successful Google Ads… Read More >

Flycast Media is a Global PPC Leader

We’re thrilled to announce that Flycast Media has been named a Clutch Global Leader in the advertising and marketing category! We are ranked in the top 5 of UK agencies and rated one of the top 15 PPC agencies in the world overall. Clutch is The industry leading ratings and reviews platform for marketing agencies worldwide. Their team independently conducts research… Read More >

Location Matters – 7 Tips For Local Business Marketing Success

Local Business Marketing There are some distinct advantages to being a local business, your potential to develop customer loyalty is second to none, you are in a unique position to network with neighbouring businesses and you have the opportunity to make a positive impact on your community. However, in business, every silver lining has moments of being obscured by a… Read More >

The Main Advantages And Disadvantages To PPC For B2B

PPC or Pay Per Click advertising works on a simple premise, that you pay a fee each time someone clicks on one of your ads. In other words, it is a way of buying visitors to your site to supplement visits that you earn organically through SEO. Set up properly, PPC for B2B can bring in great results but its… Read More >

The Ultimate Guide To Your Google My Business Page

Have you ever considered how many of your Google searches involve looking for local information? If you’ve used the words, ‘near me’ in your search query then you can be sure that Google’s algorithms will have needed your location information in order to select ‘you’ from the pages with the best answers.   From high-end restaurant dining to unavoidable drain… Read More >

Marketing or selling in 2019? We have 4 digital marketing trends you need to know about

We can all recall times when analyst predictions about business trends didn’t turn out quite as expected. Paper books are a great example, predicted to meet their demise following the introduction of the eBook; these old-fashioned volumes haven’t all been used to light the world’s bonfires after all. However, the race for digital prowess continues, those with digital savvy remain… Read More >

Stop wasting money and losing ROI with Google ads – With our simple guide to Auditing Your PPC

If you have never investigated the efficiency of your PPC campaign, you are missing out on an important opportunity to check its efficiency and, more importantly, correct any niggling overspend. Conducting a PPC campaign audit is by far the best way to find areas for improvement, tweak campaigns and gain sought-after ROI. Measuring the success of PPC advertising can be… Read More >