Stop wasting money and losing ROI with Google ads – With our simple guide to Auditing Your PPC

If you have never investigated the efficiency of your PPC campaign, you are missing out on an important opportunity to check its efficiency and, more importantly, correct any niggling overspend. Conducting a PPC audit is by far the best way to find areas for improvement, tweak campaigns and gain sought-after ROI. Measuring the success of PPC advertising can be complicated… Read More >

Marketing or selling in 2019? We have 4 digital marketing trends you need to know about

We can all recall times when analyst predictions about business trends didn’t turn out quite as expected. Paper books are a great example, predicted to meet their demise following the introduction of the eBook; these old-fashioned volumes haven’t all been used to light the world’s bonfires after all. However, the race for digital prowess continues, those with digital savvy remain… Read More >

Get more out of your Google Ads With Our PPC Conversion Tracking Mini Guide

You almost certainly track your sales and it is fairly likely that you have a good understanding of your click through rate from PPC ads. Well done for that but you are still missing a vital and informative piece of the information jigsaw. If you haven’t put those two metrics together and understood which of your sales was a direct… Read More >

Strategy Matters – Top Tips For PPC B2B Lead Generation

Quality PPC B2B lead generation is the key to boosting sales and gaining higher conversion rates but if you don’t want to risk exaggerated acquisition costs and substandard results, you need to make sure you have an integrated approach that includes a rock solid B2B Google Ads strategy. There are definitely pay per click advantages and disadvantages out there but… Read More >

Flycast Media’s Fast Growing Presence On Clutch

With 26 years of experience under our belt, Flycast Media, a digital marketing agency based in the UK, knows how to get our clients heard. We turn up the volume by taking the long view, implementing the best practices, and exploring new approaches. Our clients’ testimonials and case studies barely scratch the surface, which is why we’ve partnered with Clutch… Read More >

How To Spot Domain Name Scams And Protect Your Business From Drive By Domain Squatting

Have you received this domain name ‘trademark agency’ email?   Recently I’ve received two separate emails from a company claiming to be a “Domain name trademark agency” … both informing me that my domain name had been “claimed”. A number of our clients have also received these and you can see the full screenshot of the email in question at the… Read More >

Ultimate Guide to the Best and Most Popular Small Business Apps

If you run your own small business, you will understand the benefit of using some of the best available business apps. Whether you want an app for tracking expenses and receipts, apps for business productivity, or any of the many cool business apps available, there is a popular business app out there to suit your needs. However, finding the best… Read More >

How To Clear Your Cache And Free Up Vital Hard Drive Space

Instructions For Any Browser On Any Device Performing certain simple maintenance tasks can help to keep your computer in tiptop condition and running as you expect it to. Clearing your computer cache is an example of these tasks and really simple to do. Our easy guide explains what a cache is, how to clear cache, why clearing it is important… Read More >

Easy To Implement Steps For Website GDPR Compliance

On 25 May 2018, General Data Protection Regulation, the EU data protection directive, will come into effect. It’s quite confusing, even for experienced marketers like us, so we’ve put together this small guide to help your site move towards overall GDPR compliance. Read More >

12 Critical Mistakes Small Business Owners Make When Marketing Their Business Online

Small business marketing tips Marketing mistakes can cause problems in any size organisation but for small businesses digital marketing mistakes can represent a huge percentage cost to the marketing budget. In a small team it pays to be decisive and exact in your marketing decision-making. Too much small-business time goes into ineffective digital marketing. We can help with this, take… Read More >