Paid advertising provides quick and measurable results for advertisers looking to get more traffic, but it can also be a LUCRATIVE SOURCE OF INCOME for publishers

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Earn Money Online – Make Money From Your Viewers

Not everyone wants to earn money online and make a living from their website/blog. However, the more visitors you attract, the more bandwidth space you will need to keep everything running, which also means that your server bill will go up as well.

If you do manage to make it big and become popular on the Internet, there is no reason why you should be paying for all of it out of your own pocket.

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1) What Are Pay Per Click Ads?

Google Ads /Pay per click advertisements are small additions to your web page in the form of ads. As their name suggests, for every click on one of those ads, you receive a small amount of money. The more visitors you have, the more clicks you are likely to get. You are free to decide which ads appear on your website, or you can let your PPC provider do this for you.

You don’t have to worry about the types of ads that are going to show up for your visitors, because they will always be related to the things that you are talking about most. This means that your visitors will automatically be referred to similar products that they may enjoy.

2) Audience Targeting – Advertise To The Right Crowd

However, simply attracting a lot of traffic is not enough to make an income through your Google Adsense account. You will need to make sure that the traffic is of high quality, meaning that the people visiting are actually interested in what you have to say and don’t mind clicking on ads.

Not everyone likes ads, and there are plenty of people who don’t recognise the different types of ads so are less likely to click on them which reduces your ability to earn money online through PPC ads. The issue is also worsened by news stories about fraudulent ads and issues with spyware.

This is why it is important to have a relationship that is based on trust with your visitors. It would also be a good idea to create a page on your website that explains the source of the ads, and what their purpose is. In general, it takes over 3000 visitors per day to make a decent amount of income from fans.

The good news is that Google Adsense isn't the only ppc income earning platform you can use to make additional revenue from your blog or website. Here is a comparison of 21 Adsense alternatives for you to try which may suit your needs better.

3) PPC Demographics – Analyse Your Visitors

The best way to analyse whether you are attracting quality visitors or not is to see what your visitors are doing when they are on any one of your web pages. How much time are they spending on a page?

Usually, most visitors do not spend more than 10 seconds on a web page before clicking the Back button. If your Bounce Rate is above 80%, then visitors are doing just that. Spend some time looking at the country that your visitors are coming from, as well as the number of returning visitors that you have.

If people are coming back to your website then you can be sure that your content is interesting, and that you have developed a certain amount of trust with those people.

4) Research Is Key

Before making your final decision on the PPC company you want to sign up and earn money online with, make sure that you do a little research before applying. Look for previous reviews of the company and see what other people have to say about it, and about their successful google ads campaign. Make sure that you are familiar with their methods of payment and how often you will be paid for your services.

Prices for clicks are very different, so you should obviously try to make the most money with a trusted service. Also, check to see what their ads actually look like. Flashing ads are not an enjoyable experience for visitors. Instead, look for discreet ads that will not interfere with the look of your website.

Spending too much on your PPC? Book an audit and discover how to cut spend and increase conversions.

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