It makes perfect sense to have an Ecommerce website to sell your products online as it can drastically cuts down the costs of having your own shop, and it is also available to a worldwide audience, which is not the case with your average shop on the high street. If you couple that with a great Ecommerce website design that converts well, you can bring in a lot of additional income for your business.
1) Ecommerce website design for easy navigation
Online businesses may not have yet reached their ultimate peak because people are still in the process of discovering Ecommerce websites, but they are most certainly quickly becoming the newest trend for any type of shopping.
Once you’ve created your online shop with shopify or one of the other common Ecommerce platforms, and made sure that the design is visually appealing to the type of customers you are trying to attract, you need to check how easy your products are to find.
If you are only offering one product, then there isn’t much for your potential customer’s to think about. However, if you are offering many different products, then you need to make sure that they are easy to find.
2) Design for users with short attention spans
Your potential customers do not have a lot of patience, and if you are not gripping their attention and giving your products an easy name by which to find them, they may easily leave your website and go shopping somewhere else.
Aside from that with several Ecommerce solutions, you can also create advanced search options that distinguish your different products by size, prize, colour, category and so on.
All of these things together make shopping a lot easier to deal with along with having a visually pleasing Ecommerce website design. However, there are different types of shoppers, so you need to make sure your theme accounts for this.
3) Instant shoppers need to be shown instant results
If you are being faced with instant shoppers, then you need to make sure that your design is very clear to use. These people do not like to roam around different shops. They know exactly what they want, and it will be the only thing they buy regardless of what other offers you have available.
For these people it is important that you have a clear and very visible search bar available. Allow them to see it, quickly find what they want to buy, buy it, and then leave happy. It doesn’t matter that these people spend a very small amount of time on your website; as long as they are willing to buy something you have made the most out of them.
4) Window shoppers
Online shops also have a case of window shoppers. These people like to roam online shops, spending hours and hours looking through all the different products, and then very often, leave without actually buying anything.
These people are usually easily attracted by visual triggers rather than by prices and actual products. As if they were in an actual shopping centre, they like to soak in the experience of shopping without actually spending any money. But this is also ok. They are also the type of people who like to share online products through various social websites and as such will provide you with free referral advertising.
5) It’s all about your image/s
The most important way to advertise your products is through images. Make sure that they are clear, high quality images which are big enough to see, and yet not too large to cover up half of your web page. The price for each product should also be clearly visible. Do not try to scam your visitors with prices or give them any false information.
Once a potential customer is unhappy with the way you are running your shop, they will never return to it again, and may even badmouth it on other websites as well. Also, allow people to leave reviews on your products. It doesn’t matter if the occasional review that you get is a bad one.
Honesty is the best policy in this case, and if you are not ashamed to show both the good and the bad sides of your products, this will ultimately provide positive results. To get more advice about Ecommerce website design please visit our blog or speak with one of our web designers on 0800 110 5923 about any future project you have in mind.