Melbourne Server Hosting

PPC case studies

Background

Melbourne Server Hosting   were experiencing a much higher than acceptable cost per click (CPC) throughout their search marketing campaigns, with very disappointing conversion results. They had set up a number of Google Ads accounts across several different brands but were struggling to keep the cost down and obtain the quality client conversions they were seeking. It was clear that their overall Google account needed some optimisation.

ppc case studies

ppc case studies

Solution

Before taking action, the Flycast team spent time with the client discussing the current situation with their PPC campaign and assessing their specific needs. We undertook a complete review of their PPC strategy, restructured their Google Ad accounts and built new PPC optimised landing pages across a range of brands. The aim was to create intelligently targeted campaigns that would meet conversion rate optimisation (CRO) requirements. We continue to work with this client to provide additional advice and support and are always looking at how we can further improve results.

Google  case study

Results

Melbourne Server Hosting are now seeing a steady flow of quality conversions from each of their optimised landing pages, together with greatly reduced Price Per Click and Cost Per Acquisition (CPA) rates.

Testimonial

I’ve been working with Shane and the team at Flycast on our PPC strategy for about a year now. When we started out we had a number of existing Google Ads accounts for different brands and we needed a complete review of our overall strategy in order to optimise our spend on PPC. Flycast took the time to understand our requirements, completely restructured our accounts and built new landing pages. We’re now seeing a steady flow of quality leads at a much lower cost per acquisition. Flycast are always looking at how we can further improve results and are more than willing to provide advice and additional support where required. Flycast are very responsive to queries and I never have to chase them up to deliver something on time. I’d be happy to recommend Flycast to others looking for support with their PPC

Natalie Fayle

Marketing Manager

Ready to win bigger, better traffic through paid search?

Take a closer look at our case studies or see what our clients have to say about us here.

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