MORE AND BETTER QUALITY LEADS FOR LESS MONEY
"More enquiries in the past 3 months than in the whole of the last 9 years."
ALERT CCTV – GOOGLE ADS CASE STUDY
Background
Alert CCTV Systems are a leading security company based in Milton Keynes with over 30 years’ experience in the CCTV Industry. They have a large customer base but were suffering from a downturn in sales because their website wasn’t modern enough for mobile technology and touchscreens, and their Google account was wasting money because of the associated quality score issues.
Solution
To help Alert CCTV get the fastest return on their investment, we undertook extensive competition analysis as well as keyword research to ensure we targeted the new website at the right audience, both nationally and locally. We created a bespoke website design and build of a responsive business –oriented website with clear “call to actions” and credibility statements.
The result
Upon launch of their campaigns, Alert CCTV experienced an almost instant increase in traffic and telephone calls which lead to a consistent rise in leads for the business. The client feedback is that "We received more enquiries in the past 3 months than in the whole of the last 9 years. We are really pleased with the response and are now considering increasing our budget and widening our areas."
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Extensive competition analysis, in-depth keyword research combined with bespoke landing page design for better CRO.