MAXIMISING GOOGLE ADS ROI
Flycast helped Melbourne Server Hosting achieve their business goals by revamping their Google ads campaigns, resulting in a significant reduction in CPC costs and an increase in conversions through highly optimised landing pages.
MELBOURNE SERVER HOSTING – GOOGLE ADS CASE STUDY
Melbourne Server Hosting (now IOmart) provides mission-critical hosting and infrastructure services to the city and financial industry. They were facing a major challenge in their search marketing efforts. Despite utilising various pay-per-click companies and setting up multiple Google Ads accounts, they were unable to reduce their cost per click (CPC) and achieve the desired level of conversions. Their Google PPC account needed a complete overhaul.
Our experienced digital marketing team understood the gravity of the situation and got to work immediately. We conducted a thorough examination of their Google paid search campaign and identified their specific needs. We restructured their Google Ad accounts, built new PPC optimised landing pages and created intelligently targeted campaigns that met their conversion rate optimisation (CRO) goals. As a result, Melbourne Server Hosting saw a significant improvement in their conversions and a significant decrease in their CPC and cost per acquisition (CPA) rates.
"We had hit a roadblock in our PPC efforts and needed professional help to get back on track. Flycast's team came to our rescue by conducting a comprehensive review of our overall strategy and restructuring our accounts. They also built new landing pages that helped us generate a steady flow of quality leads at a much lower cost per acquisition. Their responsiveness and timely delivery is commendable. I highly recommend Flycast to anyone looking to optimise their PPC campaigns." Natalie Fayle - Melbourne Hosting