MORE SALES FOR LESS MONEY
We helped Melbourne Server Hosting turn expensive PPC campaigns into winning performers with lower CPC costs and highly optimised landing pages for better conversions.
MELBOURNE SERVER HOSTING – GOOGLE ADS CASE STUDY
Background
Melbourne Server Hosting were experiencing a much higher than acceptable cost per click (CPC) throughout their search marketing campaigns, with very disappointing conversion results. They had set up a number of Google Ads accounts across several different brands but were struggling to keep the cost down and obtain the quality client conversions they were seeking. It was clear that their overall Google account needed some optimisation.
Solution
Before taking action, our team spent time discussing the current situation with their PPC campaign and assessing their specific needs. We undertook a complete review of their PPC strategy, restructured their Google Ad accounts and built new PPC optimised landing pages across a range of brands. The aim was to create intelligently targeted campaigns that would meet conversion rate optimisation (CRO) requirements. Melbourne Server Hosting saw a steady flow of quality conversions from each of their optimised landing pages, together with greatly reduced Price Per Click and Cost Per Acquisition (CPA) rates.
Testimonial
"We had a number of existing Google Ads accounts and we needed a complete review of our overall strategy in order to optimise our spend on PPC. Flycast took the time to understand our requirements, completely restructured our accounts and built new landing pages. We’re now seeing a steady flow of quality leads at a much lower cost per acquisition. Flycast are very responsive to queries and I never have to chase them up to deliver something on time. I’d be happy to recommend Flycast to others looking for support with their PPC."
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