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"Flycast Media overhauled our PPC campaign, resulting in a significant reduction in cost per click, an increase in conversions and a growth in client business - helping us achieve our goals and maximise our ROI."
PRESTIGE HYGIENE – GOOGLE ADS CASE STUDY
Prestige Hygiene is a leading cleaning company providing outstanding washroom services to the financial industry and UK businesses. However, their Google Ad campaign was becoming a liability instead of an asset, with an inflated cost per click and a staggering cost per conversion. The campaign was plagued with issues such as incorrectly implemented Google Ad site links, low-quality scores, poorly written ads, and a plethora of unprofitable terms. It was evident that a major revamp was needed.
Our expert Google ads management team went to work and identified the most profitable terms, taking a granular approach to the company's pay per click. We rewrote every ad with best practices in mind, properly implemented site links and gave Prestige's PPC campaign a complete makeover. As a result, we were able to dramatically lower their cost per click, boost their quality scores, increase their search engine visibility and drive sales growth.
"Flycast Media has been managing our Google PPC account for five years and the results have been outstanding. They lowered our cost per click, increased our conversion rate, and we've seen a steady growth in sales since they took over. The team is knowledgeable, responsive and truly knows their stuff. I would highly recommend Flycast Media to any business that wants to optimise their PPC account."