WE ACHIEVED A RECORD NUMBER OF AWARD ENTRIES IN JUST 30 DAYS
USING TARGETED FACEBOOK ADVERTISING STRATEGIES
Strategic ad design, compelling copywriting, and geo-targeting to engage and resonate with Watford's local business community.
SME BUSINESS AWARDS– WATFORD CHAMBER OF COMMERCE
Background
The Watford Chamber of Commerce, a renowned institution supporting local businesses, was gearing up for the annual SME Hertfordshire Business Awards 2023.
These awards celebrate the achievements and innovations of small and medium-sized enterprises in the region. The Chamber's primary objective was to elevate the event's profile and significantly increase the number of award entries from local Watford businesses. They sought our expertise to craft a compelling Facebook advertising campaign that would resonate with the local business community and drive participation.
Approach
Understanding the pivotal role of the SME Hertfordshire Business Awards in the local community, our team thoroughly examined Watford's diverse business landscape. We identified key segments that had been underrepresented in previous award cycles. Crafting a blend of tailored and impactful copy, we accentuated the awards' prestige and the opportunities they presented. Our Facebook advertising strategy was meticulously designed, leveraging geo-targeting and spotlighting success stories from past winners. This comprehensive approach was intended to boost award entries and deepen the sense of community and achievement among Watford businesses.
Results
Our Facebook campaign for the SME Hertfordshire Business Awards 2023 yielded remarkable results. Watford businesses flooded the award entries post-launch, marking one of the Chamber's most successful events. Beyond boosting participation, the campaign enhanced community spirit among local enterprises. The awards ceremony, buzzing with pride and enthusiasm, reflected our campaign's impact. We're honoured to have contributed to this milestone for the Watford Chamber of Commerce, underscoring the efficacy of precise advertising and potent copy. We look forward to working with them for years to come.
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