We gave Prestige’s PPC a complete revamp. Every ad was rewritten, site links were implemented boosting their quality score and dramatically lowering cost per click.
About Prestige Hygiene
A family-owned washroom service provider with a flawless reputation for superb customer care, Prestige Hygiene have been successfully expanding across London and the South East for decades. Unfortunately their online expansion had been less impressive, with Google Adwords campaigns which were not generating return on investment, instead draining Prestige’s marketing budget.
From a falsely inflated cost per click, to an eye-wateringly high cost per conversion, Prestige’s Adwords account was becoming a burden not an asset. Incorrectly implemented Adwords site links, a low quality score, poorly written ads and a huge array of unprofitable terms – Prestige were paying far too much for PPC and seeing nothing in return. It was time for an overhaul.
Our PPC management team zeroed in on the most profitable terms, implementing a granular approach to the company’s PPC. Every ad was rewritten with best practice at the forefront, while site links were all properly implemented. Ultimately, we gave Prestige’s PPC a complete revamp, dramatically lowering cost per click, boosting quality scores, increasing search engine visibility and growing sales.
We have used Flycast Media to manage our Google PPC account for coming up to five years now and we have been very impressed with their overall results.
They have lowered our cost per click, increased our conversion rate and as a result we are experiencing a growth in sales since they took over, which is exactly what we asked for…
I would thoroughly recommend Flycast Media to anyone with a PPC account as they truly know their stuff!!!