SEO is a very important part of website development and using the best SEO tips and tactics that work currently is a crucial part of what will make you successful. Although it’s difficult to set up and learn in the beginning, SEO will certainly pay off in the long run. In order to help improve your website in the search engines, some basic knowledge is necessary. However, a little research into the area should be enough to get you comfortable with the term, and to get you started, here are a few SEO tips for beginners.
The whole point of SEO
It’s not about attracting just any type of visitor as long as they are visiting the website in large quantities, but to have a high number of quality visitors who can help your website gain more popularity, and with a little help, increase leads and sales.
Search engines will determine what your visitors are doing on your website, how much time they are spending on it and how relevant the pages appear to be with the search queries. This will determine the quality of your website, and if it’s thought to be useful and important will be placed higher on the search engine results page.
How do they know this?
There are up to 200 known search engine ranking factors and some of these include calculating how long visitors remain on your website, as well as how many other pages, if any, they visit once they land on the site. If the bounce rate of your visitors is above 50%, you will most likely need to do a lot more work before you hit the first page in the search results. If you are wondering how much effort you need to put into your SEO work, the answer is almost always – a lot.
The more you try to make SEO work for you at the very beginning, the less corrections you will have to do later when you realise that some of your web pages are seriously lacking in SEO development. Although this is in most cases not necessary, some website owners hire professional SEO creators to do the job.
SEO Tips For Beginners – Important SEO Elements
The first thing that shouts of poor SEO is a bad coding system, which involves both the HTML and CSS not being verified by W3C. These two coding languages are the core necessities for a lot of web design themes, and if they are not done properly the entire website as well as its SEO will be compromised.
All HTML and CSS codes are read by servers, so it is important that they are as clear to the server as possible and without any errors. Meta tags are another important part of SEO. It refers to the various keywords and descriptions that are found inside the text, the post title, and even the header.
SEO Tips For Beginners – Meta Data
The better the meta tags reflect your content for each post, the easier it will be for them to be found by search engines. Meta tags are also used as descriptions for each one of your posts. The recommended length was up to 156 characters but with Google’s recent changes, the new recommendation has now near doubled to around 300 characters. You should make the most of them and write a detailed description about your post that will also include the most important keywords.
To make it even easier for search engines to find you, create a site map of your website and submit it to the most popular search engines. Not having a site map does not make your website invisible, but it is easier to do this one step and make the process of being discovered faster.
Finally, make sure that you are using your links correctly. Links are a great way to build up the SEO of your website. It doesn’t really matter if you are creating your links, linking from one post to another, or if someone else is featuring you in one of their posts, as long as you are being promoted through links, you are doing it right.
In this post we’ve covered a few SEO tips for beginners which will help to get your website found in the search results but there are plenty of other actions you can take. For additional tips about SEO see our SEO category or speak to a member of the team on 0800 110 5923.