Incomplete on-site search engine optimisation.
Of course this is a good thing, since it means that our message is getting out there.
Generally these new websites already have some sort of ‘on-site optimisation’ installed. For those of you with little SEO experience I’m referring to Meta data, and it’s good that they have it, but generally we find that it is not targeted to their relevant niche/ product and mainly mentions their company name far too much (rather than their service).
Keyword meta data not relevant.
It’s not unusual for clients to ask us what “keywords” we are going to use, since most people have grasped the original concept of how Google works.
What they don’t know, is Google has NOT USED keywords as a guide for your page position since 2009, in fact it is good search engine optimisation practice to remove keyword meta data completely. Have a look at the original video from Google.
Meta description is king
The most important thing is the meta description tag. This is essentially what you are telling Google (and users) what the main purpose of the page is. Best practice is to put a description of what you are providing… but to lead with the most important term rather than your brand.
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is not as good as
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If what you are selling (rather than your own name) is closer to the front of the sentence, your search engine optimisation score will be enhanced. This is because Google focuses heavily on this part of the description.
A Bentley Continental without an engine.
What we find extremely frustrating is that in extreme cases some potential client’s websites are being launched with no meta description (or Meta data) at all.
Let’s face it it doesn’t matter how nice your website looks, if it is never found when someone searches for what you are selling it is not living up to its full potential, its job is to increase your business after all.
This is practically the same as selling someone very expensive car without an engine…. all the while knowing full well that the purchaser will never look under the bonnet. It’s not great customer service, and it really gives our industry a bad name.
Sorry for the rant-sometimes you just have to.
If you are unsure if your website has been optimised properly we will run a free website audit and give you a fair, unbiased opinion of what your options are.