Online Video Marketing
1) Fast and effective
Online video marketing has made a lot of people very popular, and also very rich. As important as words are, visual marketing always attracts a lot more attention. Unfortunately, not everyone likes to read, but everyone likes to watch a video that explains things to them.
It’s a much easier, and faster way to reach out to everyone, and is also very easy to share. There is no better time than now to make the most of video marketing.
2) It’s easy you don’t have to be extravagant
Creating a video is a fun process and can be done in a number of ways. The easiest thing to make is a slideshow. Although not very interactive, it is a quick way to show images of products or quotations related to your website.
All it takes is some nice music in the background and people will already love it more than a long marketing talk. One of the most viral videos of recent years was a slideshow video where schoolboy Lewis Hine ended up getting a fungal from Sir Elton John because of his.
An even nicer thing would be to create a video of footage related to your business. However, the best method to attract people through video marketing would be to actually film yourself promoting your website or product.
People love watching others on video, and this also brings you as close as possible to your audience. But not everyone wishes for their face to be shown to thousands of people, which is also ok.
3) Online video marketing has the best fresh young audience
The majority of audience members influenced by video marketing are young people aged 13 – 28 years. They spend the most time online according to research studies, and they are also the most likely visitors that you can attract.
So if you are trying to create a video for them, make sure that it is fun and colourful and that will make them watch it to the very end.
If people are not watching your entire video, then you will need to rethink your filming and editing strategy and make it more interesting. It takes time to learn how to make the best video, but it is also something that is done through trial and error before you reach your perfect video strategy.
Videos do not bring money to businesses through clicks. Their purpose is to advertise a business and is the most creative way currently possible. The videos once made work best if they’re posted to popular video sharing websites which have millions of daily viewers.
They can easily be shared through other social media websites and even through emails. They are also easy for search engines to find through keywords, because despite the topic of your video, there are still a lot less of them than web pages to look through.
4) You need minimal requirements
It does not take much to create a video. As long as you have video camera and some sort of editing program you are good to go.
Although some businesses spend a lot of money to make their videos look more professional, videos that look homemade and personal are more likely to make people stay and watch them.
The topic of the video can be about anything, as long as your viewers can see that you have made the effort to make it on your own, they will appreciate it.
Get inspired… or seek experience
If you feel that you need a little bit of support before you go about doing online video marketing, and making your own solo videos, you can always ask someone with more experience to share the spotlight with you.
Many bloggers and website owners team up with others for visual exposure because it is easier and also because you can combine your current number of visitors with someone else’. This is a great and easy way to get a larger audience, and hope that your partner’s audience will also become your own at some point.