FLYCAST MEDIA MD

Shane McEvoy is a seasoned advertising professional with more than three decades of experience in the industry.

Embarking on his career in the nascent days of digital advertising, Shane McEvoy has established himself as a seasoned professional with over three decades of experience in the industry. His journey, marked by pioneering contributions to early online directories and a profound expertise in SEO, Inbound marketing, and paid advertising has positioned him at the forefront of digital marketing innovations. As the founder of Flycast Media and a respected author and speaker, Shane's deep understanding and foresight have continually shaped the landscape of digital advertising and marketing.

Shane's early involvement with pre-Internet online directories, such as the electronic Yellow Pages, laid the groundwork for his future endeavours in digital marketing. His instrumental role in the development and launch of Yell.com's electronic point-of-sale system in 1994 marked a significant milestone in his career, showcasing his ability to merge technological innovation with practical marketing strategies.

In 2009, Shane channelled his extensive knowledge and experience into founding Flycast Media, a specialist B2B digital agency that primarily serves the finance industry. Under his leadership, Flycast Media has grown into a beacon of excellence, renowned for its bespoke digital marketing solutions that continuously drive business growth and success for his clients. The agency's recent recognition as the "Watford Business of the Year" is a testament to Shane's visionary leadership and the team's dedication to excellence.

Beyond his business achievements, Shane is also a published author, having penned influential guides on business-to-business social media advertising and local SEO. These publications have become essential reading for business owners seeking to navigate the complexities of digital marketing. His contributions to esteemed platforms like Disrupt magazine, the Zapier blog, and Neil Patel's Hotjar portal, along with hundreds of other websites further solidify his status as a thought leader in the field.

As a sought-after speaker, Shane regularly shares his insights at financial and marketing conferences across the UK. His presentations, rich with practical advice and forward-thinking strategies, are a reflection of his commitment to staying ahead of industry trends.

His dedication and drive has helped countless businesses surpass their digital marketing goals over the years and has also contributed to the ongoing evolution of the digital marketing industry.

In summary, Shane McEvoy's career has been a blend of pioneering work, innovative leadership, and thought leadership in digital marketing. His contributions over the past three decades have been instrumental in the growth of his clients businesses and he has had a lasting impact on the industry as a whole.