SHANE MCEVOY
PROFILE


A seasoned SEO and inbound marketing specialist with more than 30 years of experience in the advertising industry. He founded Flycast Media, a specialist B2B digital agency in 2009.


FLYCAST MEDIA MD

Shane McEvoy is a seasoned advertising professional with more than three decades of experience in the industry.

Embarking on his career in the nascent days of digital advertising, Shane McEvoy has established himself as a seasoned professional with over three decades of experience in the industry. His journey, marked by pioneering contributions to early online directories and a profound expertise in SEO, Inbound marketing, and paid advertising has positioned him at the forefront of digital marketing innovations. As the founder of Flycast Media and a respected author and speaker, Shane's deep understanding and foresight have continually shaped the landscape of digital advertising and marketing.

Shane's early involvement with pre-Internet online directories, such as the electronic Yellow Pages, laid the groundwork for his future endeavours in digital marketing. His instrumental role in the development and launch of Yell.com's electronic point-of-sale system in 1994 marked a significant milestone in his career, showcasing his ability to merge technological innovation with practical marketing strategies.

In 2009, Shane channelled his extensive knowledge and experience into founding Flycast Media, a specialist B2B digital agency that primarily serves the finance industry. Under his leadership, Flycast Media has grown into a beacon of excellence, renowned for its bespoke digital marketing solutions that continuously drive business growth and success for his clients. The agency's recent recognition as the "Watford Business of the Year" is a testament to Shane's visionary leadership and the team's dedication to excellence.

Beyond his business achievements, Shane is also a published author, having penned influential guides on business-to-business social media advertising and local SEO. These publications have become essential reading for business owners seeking to navigate the complexities of digital marketing. His contributions to esteemed platforms like Disrupt magazine, the Zapier blog, and Neil Patel's Hotjar portal, along with hundreds of other websites further solidify his status as a thought leader in the field.

As a sought-after speaker, Shane regularly shares his insights at financial and marketing conferences across the UK. His presentations, rich with practical advice and forward-thinking strategies, are a reflection of his commitment to staying ahead of industry trends.

His dedication and drive has helped countless businesses surpass their digital marketing goals over the years and has also contributed to the ongoing evolution of the digital marketing industry.

In summary, Shane McEvoy's career has been a blend of pioneering work, innovative leadership, and thought leadership in digital marketing. His contributions over the past three decades have been instrumental in the growth of his clients businesses and he has had a lasting impact on the industry as a whole.

SHANE'S ARTICLES
June 7, 2024
Asset management marketing

ASSET MANAGEMENT MARKETING: STRATEGIES FOR
ATTRACTING INVESTMENT AND FINANCIAL SERVICES CLIENTS

Positioning Your Firm For Maximum Growth

Asset management is a complex industry that requires careful attention to detail, strong investment acumen, and a deep understanding of market trends. However, even the most talented asset managers will struggle to attract clients without an effective marketing strategy. This article will explore different strategies and tactics that firms can use to market their asset management services.

June 7, 2024
Fintech marketing

FINTECH MARKETING: STRATEGIES TO
GROW YOUR FINANCIAL SERVICES BUSINESS

Establishing Thought Leadership and Building Trust

The flourishing fintech sector has raised the demand for successful marketing strategies for finance companies. Flycast Media, a financial marketing agency, has collaborated with a diverse range of investment and financial services clients, empowering them to achieve their target audience and expand their businesses.

June 4, 2024
Stock market sayings

20 STOCK MARKET SAYINGS
YOU NEED TO KNOW

Essential Quotes For Savvy Investors

Navigating the stock market can be a very complex subject so it doesn't hurt to garner a little wisdom from those renowned investors and legendary financiers you may have heard of. In many instances these quotes are worth their weight in gold.

May 9, 2023
financial marketing agency

5 WAYS DIGITAL MARKETING CAN HELP INVESTMENT FIRMS
STAY AHEAD IN A COMPETITIVE LANDSCAPE

Investment Marketing That Gets Results

Investment firms operate in a highly competitive market, and it can be challenging to differentiate themselves from their peers. In today's digital age, having a comprehensive digital marketing strategy is crucial for investment firms to stay ahead of the competition and attract new clients.

March 31, 2023
financial services SEO

NAVIGATING PAID SEARCH AND SOCIAL MARKETING FOR
INVESTMENT AND FINANCIAL SERVICES

Introduction To PPC Marketing

Pay-per-click (PPC) marketing is a powerful tool that investment and financial services businesses can use to increase their online visibility, connect with potential clients, and drive conversions.

February 24, 2023
Search engine optimisation for financial services

SEO FOR FINANCIAL SERVICES – STRATEGIES TO
MAXIMISE YOUR ONLINE PRESENCE

Boost Your Financial Services Business

Having a solid online presence is crucial for success in the financial services industry because the internet is the first place people go to find information. So having a website that ranks high in search engines is essential. In this article, we'll uncover the untapped potential of SEO for financial services and reveal the proven tactics for skyrocketing your website's visibility..

OUR WORK &
CASE STUDIES

We helped ServerSpace win some serious business and one of their biggest customers to date.. with our advanced SEO and Inbound Marketing expertise.


SEO CASE STUDY →
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FINANCIAL MARKETING: CALL 0800 110 5923