With over 30 years of experience in digital marketing and a deep-rooted expertise in financial markets, Shane McEvoy is recognised as one of the UK’s leading financial marketing specialists.
Shane McEvoy is a seasoned advertising professional and Managing Director of Flycast Media, he combines extensive knowledge of financial services with proven digital strategies that continue to deliver exceptional results for his clients.
Shane’s career began at the forefront of digital innovation, pioneering online directories and early digital platforms, including the successful launch of Yell.com’s groundbreaking electronic point-of-sale system in 1994. His unique blend of technical understanding and financial market insight has consistently helped businesses enhance their credibility, attract high-value clients, and achieve measurable growth.
In 2009, Shane founded Flycast Media to specifically cater to the evolving digital needs of financial businesses. Under his guidance, Flycast Media quickly established itself as a trusted partner for hedge funds, fintech companies, investment managers, and financial institutions. Shane’s strategic vision has been instrumental in Flycast Media’s recognition as “Watford Business of the Year,” highlighting his commitment to excellence and impactful results.
Beyond his strategic role, Shane is an accomplished author whose influential guides on B2B social media advertising, SEO, and digital strategy are widely respected in the financial services community. His insightful articles are regularly featured in authoritative publications including Disrupt magazine, Zapier, and Neil Patel’s Hotjar blog, among hundreds of others.
As a respected thought leader, Shane frequently speaks at financial and marketing conferences throughout the UK. His presentations offer valuable insights and actionable strategies, demonstrating his deep understanding of the financial services industry. His engaging and approachable style consistently leaves audiences inspired and equipped to achieve their marketing goals.
Clients who work with Shane value his extensive market knowledge, strategic clarity, and practical approach. His dedication has empowered numerous financial firms to significantly enhance their market presence and consistently surpass their digital marketing objectives.
Partnering with Shane McEvoy means gaining direct access to decades of specialised financial market experience and cutting-edge digital marketing strategies, designed to drive growth, attract high-net-worth clients, and secure your firm’s position at the forefront of the financial services industry.
Financial advertising goes beyond promotional activities. It’s the critical bridge connecting financial institutions with their ideal clients. For financial service firms seeking qualified leads and sustainable growth, effective advertising strategies have become an essential part of the financial services industry.
Financial firms need specialised marketing partners full stop. With global advertising spend projected to grow by 5.9% in 2025, generic marketing approaches simply don’t cut it anymore. Asset managers, hedge funds, and investment firms require marketing partners who understand complex financial products, strict regulations, and sophisticated investor expectations.
In a time where information is abundant but trust is scarce, thought leadership has emerged as a critical differentiator for firms in the financial services industry. Whether you’re a hedge fund, fintech company, discretionary investment firm, or some other financial service, thought leadership can help position your brand as an authoritative voice that your clients trust.
As a seasoned digital marketing strategist, I’ve witnessed client interactions evolve a lot, and at Flycast Media, we’ve consistently pushed the boundaries to help hedge funds, asset managers, and other financial firms stay ahead. One of the most significant advancements shaping client engagement today is the integration of AI receptionists.
We stand at the precipice of a technological revolution, with artificial intelligence (AI) emerging as the cornerstone of this transformation. AI has transcended its role as a mere facilitator to become an indispensable catalyst for innovation, efficiency, and strategic decision-making.
In financial services, every marketing pound spent must deliver measurable returns, and even though digital marketing continues to evolve, there are two strategies that consistently stand out: Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) advertising.
We helped ServerSpace win some serious business and one of their biggest customers to date.. with our advanced SEO and Inbound Marketing expertise.
SEO case study →
“I can safely say they have brought in some serious business this year and in fact also one of our biggest customers to date.”
“The team took the time to really understand our requirements. we’re now seeing a steady flow of quality leads at a much lower cost per acquisition”
“We have now seen a steady uplift in traffic and we are confident both of our future returns and developing a cordial business relationship.”
“They stuck to deadlines, were very cost-effective, and delivered an impressive ROI.”