Content marketing – what is it? (video guide at bottom of page)

Wikipedia defines it as “Content marketing actually relates to any kind of marketing format which involves the creation, sharing and publishing of media in order to acquire customers” So this opens up a whole array of possibilities in terms of what you can do, and sometimes thinking out…

Simplify and Scale Your Content Strategy

For hedge funds, investment managers, and discretionary investment houses, content marketing has become an indispensable tool for attracting and retaining clients. However, creating and managing content marketing campaigns can be very time-consuming and resource-intensive. That’s where content automation strategies comes in.

Tweaking Your Financial Email Campaigns For Success

Successfully reaching your target audience in the finance sector is crucial for marketing success. As marketing strategies evolve, one channel continues to reign supreme: email.

Innovating Financial Marketing with AI: The Gen-3 Alpha Review

In financial services marketing, innovative tools that promise to revolutionize content creation always pique our interest. Recently, Runway ML unveiled their Gen-3 Alpha, an AI video generation platform that's become a beacon for discussion among digital marketers.

The Technological Revolution in Fintech Marketing

In the fast-paced world of financial technology, capturing and nurturing leads is crucial for sustainable growth. As fintech companies strive to stay ahead of the curve, email marketing automation has emerged as a powerful tool for lead nurturing.

7 Blogging Tips For Beginners

Before we get started with any blogging tips you need to understand what blogs are created for. Blogs (previously called ‘online journals’) are not a new addition to the world of the Internet but even with having had several digital marketing trend changes, blogs are still very relevant. They’re also very useful…

3 Ways Of Coming Up With Fantastic Content Marketing Ideas In Three Minutes

Three ways of coming up with fantastic content marketing ideas in three minutes For further clarification we’ve outlined the steps below so you get a really good grasp of the processes which will help you to come up with a solid content marketing plan. Content marketing it’s not hard- ideas are hard Most small businesses in the UK are…

Using A Business Meme As A Form Of Online Marketing

In a recent survey we asked if any of our clients knew what a ‘meme’ was. Most of them told us that they had never seen one, however actually most people have seen loads of them and just don’t realise it.