Pay-per-click (PPC) marketing is a powerful tool that investment and financial services businesses can use to increase their online visibility, connect with potential clients, and drive conversions.
Google Ads retargeting is one of the most powerful tools in a digital marketer’s arsenal as It offers the ability to re-engage with potential clients who have already shown interest in your services. In this comprehensive guide, we'll show you how to manage Google Ads retargeting using various strategies, industry standard best practices, campaign optimisation tactics, and more.