Search engines are a lot smarter than they used to be, especially Google who have always strived to be the best at giving relevant answers.
Meta data NOT Meta Keywords.
Google has said for a long time that it no longer counts meta keywords in any calculations, but meta titles and meta descriptions still play an important role.
Not every webpage is filled with rich content (some maybe galleries or video pages) so search engines rely on other features to ascertain what a page is about. Meta information is one such resource and you can see this when you type your keyword term into Google and see all the highlighted keywords in each listing.
Adding relevant information to your meta titles and meta descriptions can significantly improve your rankings in Google and other search engines. The end result of this is that you will get a lot more visitors to your website and increase the number of sales for your business.
You will always find the meta information between the head tags as shown below
<meta name=”title” content=”write your title here” />
<meta name=”description” content=”write your description here” />
<meta name=”keywords” write your keywords separated by commas” />
The meta title may look slightly different depending on the webpage but is still a valid meta title. See the example below:
<meta http-equiv=”Content-Type” content=”text/html; charset=utf-8″ /><title>Write your title here</title>
It looks complicated – it’s not
Now it may look a little complicated to edit your meta title and description in HTML but it’s not that hard and to help you do this we at FlycastMedia have created a video which will walk you through the whole process. We have also included a couple of tips on how you should write the meta title and description to give you the best chance of successfully ranking your pages.
If you have a wordpress site we have a specific video for you here
For more useful tips and tricks about SEO and other marketing tactics which get results, please visit our Hub.