In case your image doesn’t appear ‘Alt text’ is meant to help users understand what a photo actually is. There’s no doubt that ‘Alt text’ also adds SEO value as well. This is because search engines use keywords to understand what the webpage is all about.
Don’t call your photos ‘image 1’ or ‘dsc0045’
It’s a shame that so many people miss this point completely and lose out on the benefits of using alt text. The good news though is that you won’t be one of them if you just take a few minutes to add in the alt text after placing your images.
If you have a lot of images on the page don’t add exactly the same keyword to all the images as the search engines may see this as keyword stuffing. It’s much better to use the same keyword once or twice and then use variations of the same keyword.
Just watch the video showing the exact sequence – below is a quick example of how the html will look in the source code on your webpage.
<img alt=”forklift training” id=”forklift” src=”/images/forklift.png” /></a>
Just change the keyword within the brackets after alt=
If you want improve your website further with additional SEO tactics which have proven to work, Flycast Media has a full team of experts with years of experience in the SEO industry. Get in touch on 01923 439 662.
We also provide a FREE Website Audit to help business owners tackle any issues which may be affecting search engine rankings.