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Understand How To Use Social Media To Get The Best Results

When you’re looking for tips about social media marketing, there are plenty of elements that come into play. Creativity and media flair are vital but without a solid understanding of social media marketing best practices, even your brightest ideas risk being wasted.

Are you just starting your brand’s social media journey?

Perhaps you're looking to maximise your social media efforts?

Confused about which social media best practices to apply where?

Whichever sounds more like you, our tips for social media marketing will take you through current best practices across the board to make sure you’re up to date and savvy on the main individual platforms.

Whether you’re just learning how to use social media marketing, or feeling confident about your ability, we have all you need to know about harnessing the power of social media and making it work for you.

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How To Use Social Media Marketing

Social media allows you to experiment with all kinds of campaigns and strategies but effective social media marketing best practices all start with the same requirement.

You need to understand your goals and objectives.

After all, without a target to aim for, you won’t be able to build on successes or avoid future failures.

Even worse than that, you could risk putting too much effort into heading in the wrong direction.

Think of your social media goals and objectives as a road map. Not only will it tell you and your team where you’re trying to get to, it'll also outline some of the milestones you need to visit along the way.

Keep Your Social Media Goals SMART

If you’ve already set goals for your business, doing the same for your social media will be easy. Just make sure all your social media goals are SMART. This will look different for everyone but we’ve given a few examples below.

  • Specific – numbers are really specific, and social media metrics give you plenty of those
  • Measurable – a regular social media audit will help you compare pre and post campaign results
  • Attainable – it takes time to grow a social media presence, don’t be too ambitious with initial goals
  • Relevant – always refer back to your overall marketing plan before you set any goals for social media
  • Time-bound – set a deadline for each goal to help you focus your efforts.

Once you’ve set your goals, you’ll be ready to start developing your social media strategy. But to get this right, you need to understand the latest best practices, not just for each individual platform but for social media as a whole.

Don’t worry though. We’ve got that covered. Are you ready?

We've outlined social media best practices for the most popular platforms below including:

  • Facebook best practices
  • Twitter best practices
  • Instagram best practices
  • Instagram stories best practices
  • LinkedIn best practices

Social Media Best Practices That Work Across All Platforms

Understand Where Social Media Marketing Fits In

Good social media marketing practice really matters but it’s only one element of your complete digital marketing strategy. That’s why it’s so important to make sure all your social media decisions are in tune with your overall business marketing plan.

Keep On Top Of Current Social Media Trends

Before you make any big decisions about your social media presence and activities, it makes sense to understand the latest trends. This understanding will help you focus your efforts, as well as keep ahead of your competitors.

Don’t be afraid to adjust what you’re doing in response to trends but make sure you carefully consider changes against your marketing goals.

Aim To Build A Happy Social Media Community

We all respond well to a feeling of fellowship, and social media communities are no different. If you’re looking for more active engagement and consumer loyalty, from events to hashtags, social media offers no end of opportunity for community development.

Only Publish High Quality Content

The link between brand perception and your social media posting is tight. Without exception, mediocre content suggests mediocre service, and with the competition for social media recognition being so high, this is the last thing you want.

Focus on high-class content with a clear and defined purpose to ensure purposeful and rewarding engagement.

Encourage ideas and input from other team members but try to limit access to your social media accounts to as few employees as possible. Not only will this increase your consistency, it will also help you maintain professionalism and privacy.

Take A Consistent Approach

Customers love consistency because it makes them feel safe. This doesn’t just count when it comes to products and services, a bit of consistency in social media goes a long way. Make sure your profile style is the same across all your feeds with the same logo and banner images, as well as bio and about information.

Another way of ensuring consistency is scheduled, regular posting times. If you have multiple platforms, consider using automated posting tools to retain a sense of uniformity. Before you set your posting schedule, check your metrics to determine which times are most popular with your audience

Posting similar content across all your channels isn’t cheating, it’s the best way to maintain a professional identity and give your brand a recognisable voice..

Listen And Respond

If you were in the same room as potential customers, you wouldn’t ignore them so make sure you don’t on your social platforms. Not only can timely, helpful responses build consumer trust, they also allow you to grow your understanding of what your customers actually want.

Listening in on social media can also help you keep an eye on what your competitors are up to. Setting aside regular time for competitive analysis can really help you keep track of rival campaigns. It will also inform your own social media practice.

Social Media Best Practices For Individual Platforms

Of course, as well as following the cross-platform tips for social media marketing above, you need to make sure you’ve got a good understanding of the best practices for each platform you use. Every social media has its own subtle nuances so this is all about getting the right balance of consistency and variation.

Facebook Best Practices

When it comes to marketing, it takes a brave brand to ignore the power of Facebook. With a mind-blowing 2.9 billion users every month, this social media giant offers a level of opportunity you won’t find anywhere else. But size has its disadvantages.

Because Facebook is so big, your only route to visibility is to get the fundamentals right. Check out our Facebook best practices for businesses below.

  • Set up and optimise a Facebook business page
  • Post regularly but don’t compromise on quality or relevance
  • Get the conversations started with questions, Facebook polls, and Facebook groups
  • Include short, snappy videos in your Facebook posting schedule
  • Consider Facebook paid advertising for reliably higher visibility

Twitter Best Practices

You only have to look at the news to see the influence Twitter has over so much of our lives. There’s really no other platform like it when it comes to sharing information quickly, and starting conversations with an interested audience.

With over 396 million users, Twitter isn’t top of the social platform popularity list but you definitely shouldn’t be ignoring it. Make the most of your efforts on this spirited platform with our top Twitter best practice tips.

  • Plan ahead using a content calendar but keep an eye on daily trends
  • Go for snappy copy, and strong visuals
  • Join conversations but also create your own interaction through retweets, questions and polls
  • Make sure your landing pages answer the questions potential customers are asking
  • Don’t make selling the focus of all your tweets. Allow for information and fun as well

Instagram best practices

Instagram’s popularity is all about the visual impact of its posts. Centred on storytelling, this imagery specialist is perfect if you’re looking for a super-engaged audience who want a deep and meaningful relationship with your brand.

Instagram is one of social media’s fasted growing platforms, and its 1.22 billion active users offer a huge potential audience. With the emphasis on visuals, getting up to speed with Instagram best practices is vital.

We have our top tips below.

  • Make storytelling your priority
  • Focus on super-high quality visual media. If it’s below standard, don’t use it
  • Select colours and filters for visual consistency and balance
  • Use social insights to measure, and build on engagement success
  • Consider Instagram paid advertising for increased visibility

Instagram Stories Best Practices

Instagram stories have become so important to social media marketing that we’ve given them their own section here. With their 24-hour visibility, stories add a sense of excitement and urgency to your posting.

They also allow for a laid back, unofficial approach that will give your audience even more reason to love your brand. When you upload a story, it appears at the top of your followers’ feeds, so you need to get your Instagram stories best practices right.

Here we go with our top tips.

  • Use stickers purposefully but also maximise on their potential for creative fun
  • Keep the stories that really matter by adding them to your highlights
  • Build connections with user-generated content but always credit the creator
  • Keep it relaxed and informal, stories should be welcoming, inclusive and fun
  • Get your employees involved to tell your whole business story

LinkedIn Best Practices

If B2B is important to you then you should be taking LinkedIn’s unique collection of business professionals seriously. Trusted by businesses, and somewhat separate from the noise of other platforms, LinkedIn has over 740 million members.

When it comes to new business partners, stellar recruitment, and potential customers, LinkedIn can make a difference. Here are our top tips for LinkedIn best practices.

  • Make sure you’ve created, and optimised a company page
  • Connect with related LinkedIn community groups and other members
  • Make sure your posts are regular, creative, and informative
  • Encourage colleagues to add your company page to their personal profiles
  • Be helpful. Join in conversations, and share your expertise

Social Media Marketing Best Practices

Creativity and control don’t always sit easily together but when it comes to social media best practices, you need to make sure you’ve got plenty of both. Without a framework of brand and message consistency, even the most inventive media can miss the mark.

However, put your creative flair and excellent planning together, and you’ll have a social media voice that will enhance your whole digital marketing operation. Following social media best practices is just the starting point.

It’s time to recognise your social media for what it is; the most important marketing tool of our times.

Contact us today to find out more about how our team of experts can work with you to build a high-end social media presence that will increase your brand awareness, engage potential customers, and generate the leads you've been looking for.

TALK TO US! CALL 0800 110 5923