Who you should invest in social media for business
learn from FLYCAST

Share this article:


Why Socialise On The Web?

Creating a good website is only one half of the entire process of attracting lots of visitors to hopefully buy your products or services, and help you grow as a business. The other half involves using the power of social media to tap into huge traffic sources in order to become more visible on the internet.

Search engines certainly help in this regard but to grow you need to find a way to make your website available to people outside the limit of search engines, and this is where social media marketing for small, medium and large size businesses comes into play.

Share this article:

In fact, relying on search engines to make your website famous in a reasonably short amount of time is quite frankly unrealistic. It takes a long time, lots of high quality posts, links and trust to make search engines take notice of you. The best way to ensure your website gets known sooner rather than later is with the help of social media.

Social Media For Small Business

To get your Free local business guide to social media – click here.

1) The Choice

There are many different social media platforms to choose from with Facebook, Twitter, Youtube, LinkedIn, and Instagram proving to be the most popular currently.

LinkedIn is especially useful for networking with business owners and employees as it's currently the biggest B2B social media platform in the world. So if you have and business and haven't added it yet you can do so by following this company page setup guide for LinkedIn.

Regardless of which one you choose, the whole idea of a social network is to make you closer to your readers.

There is no need to share private pictures if you don’t want to, but simply sharing your thoughts and opinions will give shape to the person behind the website, and will make visitors appreciate the fact that they are not reading the words of a random server.

In order to make the most of these networks, make sure that you allow your readers to leave comments on your posts. Also, make sure that you do your best to reply to these comments and show that you appreciate the visitors taking time to look at your website.

The reason why social media is one of the best ways to promote your website is because, although not everyone spends a lot of time on search engines, they most certainly spend a lot of time checking their online updates.

With the Internet now being available to almost everyone, many people are spending their spare time online. As long as you can get people’s attention this way, they will share your content to all of their followers and will suddenly give you a great burst of traffic.

2) Direct Client Feedback

Not all feedback from social media will be positive. There will certainly be cases when the comments start to reflect the negative aspects of your website. But this is not as negative as it seems.

Any negative comments that you receive should be thought of as positive criticism, and you should try to take the time to analyse why someone would think negatively of any of your posts. You certainly shouldn’t stress about it but instead, address any issues and try to look at the overall image of how you are portraying yourself and your products to your visitors.

3) FREE Advertising

Social Media is a great way to advertise yourself and your products for free! This is not something that is achieved easily since advertisements cost a lot of money when they need to be released to a wide audience.

However, as long as you take some time to build your friends and followers online, you will achieve a very similar effect for free. Also, unlike other businesses that do not have a personal connection with their clients, you will be able to discover just what your clients like and don’t like by browsing through their own social websites.

This is often a place where you will be able to find inspiration and new ideas for future products and projects. There are so many benefits to being an active member of a few social media websites. However, remember that it’s better to be very active on two sites than completely unknown in five or more. To get our guide to social media for small business, contact a member of our social media team on 0800 110 5923.

Shane McEvoy is a seasoned SEO and inbound marketing expert with nearly 30 years of experience in advertising. He established Flycast Media, a specialist B2B digital agency, and is a published author of two well-received guides while contributing to several industry publications - read his complete profile here.

TALK TO US! CALL 0800 110 5923