Today we’re going to be looking at click fraud and helping you to find solutions that work as we know how frustrating it can be when something like this happens.
Click fraud is a technique that costs thousands for both single entrepreneurs and companies alike. Clicking over and over again on ads is one of the most common types of PPC fraud, and it’s often a competitor who does it.
They’re hoping you’ll panic and stop running your PPC ads because you’re worried about the bill. Your competitor will then get all the clicks and sales once you’ve shut down your ads.
This also happens when site owners pay individuals to click ads on their own websites so they receive part of the ad revenue paid by advertisers. The more expensive the keywords the bigger the payment, and the greater the problem.
You can take measures to eliminate click fraud and prevent it from completely diminishing your advertising budget. We’re going to go over some of the techniques you can use to help avoid this pernicious type of fraud.
1) What are your competitors doing?
See who is competing with the keywords you’re using in search engines, there are companies which offer click track reports which will detail the number of clicks your ads get from your direct competitors. They often give free trials so you can use them and see how they work for you.
2) High-value sites
Both Google and Yahoo will let you set up an ad campaign to run ads on any number of websites, however you do need to watch out for low quality websites as these is a greater risk for click fraud, so stay away from them.
If you’re choosy about where your ads are displayed, you’ll have a much better chance of avoiding this type of fraud.
3) Specific countries
Only advertise in certain countries as this will help to avoid being caught out by click fraud. You’ll find that in countries where the pay is low, some people will be paid to endlessly click on adverts, so don’t run those ads in countries where you could be a victim.
4) Track advertising campaigns
You need to track your campaigns and monitor what they’re doing. In Google you can use Account and Campaign Performance so you can monitor the percentage and number of clicks which Google will have categorised as completely invalid. There are also a number of independent campaign tracking services which specialise in tracking every aspect of a PPC campaign.
5) Different bid prices
Limit the amount of times you are going to pay per click. By limiting your exposure and limiting your placement of ads, you’ll give yourself a fighting chance of avoiding click fraud. You don’t want your ads to appear on just any old website just because it’s relevant to your keyword, be vigilant, set different bid prices for specific content targeted sites.
6) Software programmes
If you invest in a software programme that generates reports, you’ll be helping yourself to identify content-targeted websites which may be sending an alarming amount of visitors to your site. With some programmes you can prepare a fraud report should you need to produce evidence in the future.
PPC Fraud – Let us help you win
PPC advertising is an extremely important part of your campaign, so don’t let click fraud win. It’s crucial to your marketing mix, and without it you could miss out on making sales. If you follow our tips you have a fighting chance of stopping click fraud happening to you.
To see whether you need to fine tune your ad campaign to avoid fraud, get in touch and let us give you a Free PPC Audit to help you get one step ahead.