NICHE MARKETING HACKS –
HOW TO SAVE TIME AND GET MORE CLIENTS
Let's Narrow It Down
Niche Marketing
A niche refers to the area where your products fit in best, depending on the categories. Niches can be both broad, such as technology or art, and they can also be much more specific such as, oil paintings or iPhone accessories. Below we’ve outlined a few niche marketing hacks to help save you time and money.
Generally the narrower your niche, the easier it will be for you to attract a specific type of audience and stand out from the crowd. But niche finding isn’t easy, and those who are just starting out will often try a few similar niches before making their final decision.
Steal To Start With
Before picking your final niche, you need to start off by checking out the competition. This could easily turn out to be one of the more stressful ways to start, since it won’t be easy to look at the many other successful players and not get cold feet, but nevertheless it is an excellent reality check.
Here’s the big decision that you will have to make after eyeing out the others: do you pick a niche without a lot of competition and think it easier to break through it, or do you pick a niche that has high competition and is surrounded by a lot of revenue? There is no right answer here unfortunately, because nothing can guarantee you success.
If you’ve done your niche marketing homework and are certain that your product or service will be useful to a lot of people, and this means thousands of people, then go ahead and pick the less popular niche. It will take more time to make yourself known, but if you are an expert in a small area that is not yet crowded with other entrepreneurs, then your customers will have nowhere else to go.
However, regardless of how much of an expert you may be in your own area, if there aren’t a lot of people who are willing to buy what you’re selling, then you won’t be making a lot of money from it. You have to strike the right balance.
More People Means More Money (Obviously)
On the other hand, if you are choosing a very popular niche, you will be more likely to earn a greater sum for your work. It will not be any easier than it is for a small niche, but once you hit the jackpot you will be able to fully enjoy all the hard work that you’ve put into your business.
Many webmasters who start off in a large niche often give up just before they start to get somewhere. There is no shortcut to succeeding in a niche; the only true way to do it is to work hard and to never give up. It can take an entire year of hard work before progress can be seen, but once you’ve gained a foothold it will provide a vastly higher ROI.
Get Social
Niche marketing also involves you spreading the word about your niche. Once you feel that you have securely set up your starting point in the business, it is time to advertise it. Not all advertisements require money to be successful though. In fact, the most popular ones currently rely on social media and other websites to do the job for them.
There are countless online groups for every niche imaginable, and you should make it a point to become a member of the ones you find the most appealing.
A website sitting on its own online will not attract anyone. Despite the niche choice that you’ve made, your website and your products need to have a personality behind them in order to make them attractive. This is why it’s important to pick a niche you are truly interested in because if you get bored half way through, all that niche marketing work will have been wasted.
Shane McEvoy is a seasoned SEO and inbound marketing expert with nearly 30 years of experience in advertising. He established Flycast Media, a specialist B2B digital agency, and is a published author of two well-received guides while contributing to several industry publications - read his complete profile here.
