MADE FOR MOTORSPORT
We gave the client the perfect platform to represent their skills and talent in the new era of green racing.
MDD EUROPE – WEB DESIGN CASE STUDY
Background
MDD Europe implement full medical cover at high performance motorsport events including the FIA Formula One, Formula E, X44 Extreme E and World Rally Championship. With 20 years experience they have a very specialised team of experts from all over the medical world, making them uniquely placed to supply and install cutting edge FIA approved medical equipment and teams for tracks and circuits at all levels of motor sport. Providing medical cover for all spectators and race participants.
The Problem
The problem was that their old website simply wasn’t presenting them well, nobody was getting to see how multi-talented and skilled they were across the motorsport world. It was evident that a better platform was required, one that not only represented their valuable work throughout their industry but was easy to use and helped them reach key audiences, such as racing teams, participants and racing organisations.
The solution
We set about creating the perfect platform to represent their skills and talent, starting with wire framing prototypes, focusing on improved user experience, and much more-intuitive navigation. We were then able to create a finished product which increased traffic, page views, and overall time on site. Producing a website designed specifically for their target market that portrayed them as a modern, dynamic team of professionals within the medical and motorsport world.
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