ACE YOUR SOCIAL MEDIA CAMPAIGN
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Social Media Strategy Template
If you’re constantly having to write your own social content and lookout for good posts from other relevant sources for your social media campaigns, you’ll soon realise what a headache this can be.
When you have updates to manage, it’s hard to focus on other jobs waiting to be done, and if you are not careful, you could end up with large time lapses between each posting, and find yourself scrambling from one task to another. This is where a decent social media strategy template can save the day.
If you pre-schedule your social media content instead, you’ve got a much better chance of staying on top.
Plan ahead and make sure you’ve got all your social media updates ready to go, then you’ll have a fighting chance of having enough content going into the social media channels at the right time, and at regular intervals. You’ll also have time to move on to other pressing tasks which need your attention.
Implementing A Social Media Strategy
If you want to mount a successful social media campaign with aims and goals, then a social media strategy template is a real must.
Whoever it is you put in charge of your social media account they’ll need certain skills. These will include things such as photo editing, writing and editing, so they’re best able to create well-crafted tweets that resonate with your audience.
By planning this right and organising both the curated content, your own tweets and posts in advance, you’ll take away the headache of doing it all on the day.
Social Media Campaign Planning Template
If you have a campaign on the horizon, you might be launching a new service, a new product, or merging your business with someone new, and this is where a social media campaign can really help. If you plan ahead over a few weeks, you can organise every part of the process and see how you’re going to progress the campaign.
The Tactics For Your Social Media Plan Are Crucial
You can use a social media strategy to organise your campaign’s objectives for each week and for each of the social channels you use, with assignments for the week ahead and ideas which you can build on.
As you can see below, this is a calendar schedule for seeing exactly what’s in store throughout the week. Each colour is for days of the week, and the first column gives you the social media channel you’ll be updating with the time for Tweet updates, and for the others, the name of the person updating that particular social media channel.
One Spreadsheet Per Week
One spreadsheet a week is really all you need to make sure you’ve planned in advance; a different worksheet for each social network would create extra work for yourself, and although each post is going to be slightly different, depending on which social network you’re on, you can still comfortably fit them on to one spreadsheet.
A Social Media Plan Template Is A Must For A Successful Marketing Campaign
We believe that a social media template of this kind is a must for all of your marketing campaigns, for forewarned is forearmed, planning ahead means you’re focused on what needs to be done.
You’ll have a clear idea of how you want the campaign to progress, you will have assigned someone with the experience and training to manage your chosen social media channels, and you’ll have a clear indication of what’s going to be posted for each day of the week.
Click The Image Below To Download Your Free Social Media Calendar Template
It’s the better, smarter way to stay ahead and for helping your marketing campaigns to become a real success story.
Shane McEvoy is a seasoned SEO and inbound marketing expert with nearly 30 years of experience in advertising. He established Flycast Media, a specialist B2B digital agency, and is a published author of two well-received guides while contributing to several industry publications - read his complete profile here.