111 LEADS IN AUGUST 2020!
Extraordinary results from highly targeted PPC using advanced conversion rate optimisation.
CENTRAL LOFTS – GOOGLE ADS CASE STUDY
Central lofts are a specialist loft conversion company working in West London and the Home Counties. Having tried Google ads and lead generation before they were slightly sceptical about potential ROI. They needed to improve overall quality of customer lead as well as combat the challenges presented by coronavirus and the total UK lockdown.
We overhauled and streamlined the account undertaking more keyword research. We rewrote all the ads using best practice industry bench marks adding all extensions and tags, and we built a highly targeted "lofts estimator" landing page which immensely improved conversion rate leading to a 47% reduction in spend, and are hundred and 111 hot leads in August 2020!
“We received over 50 enquiries in May 2020 which is extraordinary bearing in mind market conditions because of coronavirus. When lockdown struck, they put together an excellent 'loft cost estimator' landing page that turned things around, meaning we received over 110 warm qualified leads in August. Since then we’ve asked them to increase our spend and undertake other marketing work for us as the results have been so good.”
Overhauled and streamlined the account undertaking more keyword research and built specialist ‘estimator’ landing pages