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exactly what we wanted".
IMAGINE GROUP – GOOGLE ADS CASE STUDY
Imagine Group are an expanding estate agents chain in Hertfordshire. The overall emphasis in their Google Ads account was on local geography and not enough focus was placed on new target areas. Poorly written ads with some unprofitable keywords meant that Imagine were overspending for no reason. On top of this they weren’t taking full advantage of Google Ad site links meaning it was time for a complete rethink of their account.
Implementing a granular approach our Google Ads management team focused on the most profitable keywords in the newer areas. Having given the whole account a complete overhaul we drastically improved their quality score and lowered the cost per conversion, ultimately increasing their overall instructions over a short period of time.
"Their team is forthcoming and willing to address any of our concerns. They always encourage open dialogue about budget amends and content adjustments. We have been using them for over five years and would definitely recommend them.” Angela Ellis - Head of Marketing at Imagine Group