What We Did?

In depth keyword research to achieve hyper-relevant local
‘on-site’ optimisation while revolutionising
Wright Choice’s PPC campaigns.

About Wright Choice

Wright Choice are a local gardening company in Watford, offering a complete range of gardening services in and around the South West Hertfordshire area. Keen to increase enquiries and win more clients, this local company came to us to find out how a seasonal approach to digital marketing could transform their marketing and win fresh business quickly and affordably.

The problem

Seasonality, localisation and responsivity were crucial to this client. With a limited budget, limited time and limited digital expertise, it was tough for the Wright Choice team to keep on top of SEO and PPC. With badly performing keywords left to stagnate and a poorly optimised website with barely any localisation, it was clear Wright Choice needed to rethink their digital strategy.

The Solution

By optimising the website with  hyper-relevant local keywords and revolutionising Wright Choice’s PPC campaigns we won the gardening company 21 enquiries in our very first week.

We help Wright Choice react to seasonal developments by advertising for fencing and fence repairs after bad weather, and come springtime, for lawn installations to keep their advertising relevant and powerful.


More enquiries in a week than the whole of last year!

I appointed Flycast media to manage my website, ad-words and SEO. During this difficult time (as a gardener) Flycast tried so hard with lots of key phrases to get me on to as many first pages on Google as they could. Hardly anyone was searching for a gardener as for most people, during the winter, the garden closes.

In constant contact with me, Flycast persevered trying everything. We were looking for clearances, landscaping, tidy-ups and maintenance. As the high winds arrived after Christmas, Flycast media concentrated 100% on ‘fence repairs’ over most of Hertfordshire and North London.

Six enquiries on the first day. Then we received 21 enquiries in a week.
We never had that many enquiries from our site over the whole of last year.
Flycast really know their stuff, are immensely hard-working -and complete geniuses.

I think we are going to have a long working relationship. I would not hesitate to recommend them to any business I know, thanks once again.

Dawn Wright

Wright Choice Gardens

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