NEW CORPORATE IDENTITY AND WORDPRESS SITE
FOR A CATERING BUTCHER
We increased overall conversions with better brand design and a more up-to-date website.
IMS OF SMITHFIELD – BRANDING AND WEB DESIGN CASE STUDY
IMS of Smithfiled’s corporate image hadn’t been changed since the early 80s and didn’t portray the Artisan look and feel that they were after. We were commissioned to pull together a completely new identity including logo, presentation materials, stickers for packaging, and a brand-new website. Their previous site wasn’t ‘responsive’ meaning it didn’t fit properly on all tablet and phone screen sizes which was proving a barrier to turning conversions into sales.
We undertook an in-depth design consultation exercise looking back through the history of their business and their industry, taking account of the Artisan presence they required while heavily referencing the look and feel of their Guild to add gravitas. For their brand, we investigated various avenues that supported the client’s competence and industry prowess as well as their esteemed history.
At a very early stage after launch, website conversions increased as the new image instilled higher time confidence and portrayed a higher quality product and service. Multiple first place and first page rankings on Google. A 1,472.26% increase in organic search traffic and multiple new contracts obtained from both large and small operators.